Research
Keywords, Competitors, Industry
For an effective advertising campaign, analysis of your industry and an understanding of your profession is essential for success. It’s also important to speak the same language as your potential customers, understand their pain points and how they search. We also take a look at your competitors and assess their online activities along with their brand and services.
This helps us position your business in the field and will make you stand out from the rest.
Audit
Performance, Strengths, Weaknesses & Opportunities
If you have an existing paid advertising account your historical data will be studied the performance analysed as we would with our current accounts. However, your rich vein of data helps us understand which adverts worked for you and which were lackluster. In this phase, we highlight the weak spots, such as the advert’s copy or the actual landing pages and report back on the opportunities. If you then want us to take over the management of your business.
Account Setup
Structure, Strategy, Ad Groups, Keywords & Tracking
Your initial campaign is built according to the analysis and/or audit phases using either historical data or keyword research. Defining and setting up tracking on your website is the most important part of this phase, because these are the indicators that show where the advertising efforts are advancing your business goals. Call tracking is essential. If your telephone number is on the website how will you know it was generated by your advertising? We can help, read more information about Marketing Automation or give us a call!
Creative
Copywriting, Images Ads & Video
Having the best, most compelling advert is a goal that is pursued constantly. Either creating completely new ads from scratch or optimising existing adverts, it’s one of our recurring activities and ensures that your message is always relevant to potential customers. This applies to the extra elements such as the display url, headings, descriptions, images and banners for the display network.
Management
Bidding, Budgeting & Copywriting
Not only is online advertising a bidding process it is also time consuming. It’s possible for you to run your business’ campaign but at some point you’ll find customers and other pressures eat into your schedule. That is where our expertise comes in. We’ll take nurture your account and make sure that you get the biggest bang for your media budget, while reporting on where we spotted opportunities.
Reporting
Strategic Documents & Automated Reports
We prefer clarity and transparency. Our most successful customers liaise with us on a regular basis; we like having a tight relationship with them. That relationship is supported by the reports. We will not bog you down with the nitty gritty details, but you will be made aware of the state and direction of the paid campaigns that revolve around your business goals. Our reports are coherent and give you the information you need. Even if you take our automated report package, we will ensure you understand the data your are receiving.
Social Media Advertising
Creative Brief, Targeting, Management, UTM Tracking & Reporting
Placing adverts on Facebook, Twitter or LinkedIn is a different breed of advertising. Mostly effective for brand awareness campaigns it is an extremely powerful method of making new users familiar with your brand. It needs a higher management time than other platforms plus you must be active on social media to capitalise on the new traffic.
Shopping Feed
Feed Optimisation, Setup, Structure & Bidding
A shopping feed straight into Google Search is mandatory for an e-commerce business. Nothing comes close to it in terms of revenue. One of the most powerful tools in Google’s advertising arsenal, it needs a different management approach and relies on the content and structure of your website.
