Clients with existing PPC campaigns take this path
Audit
Review Tracking
Fine Tune
Audit
Performance, strengths, weaknesses, opportunities, landing pages
If you have an existing paid advertising account your historical data will be studied the performance analysed as we would with our current accounts.
However, your rich vein of data helps us understand which adverts worked for you and which were lackluster. In this phase, we highlight the weak spots, such as the advert’s copy or the actual landing pages and report back on the opportunities. If you then want us to take over the management of your business.
Revise Tracking
Lead generation, e-commerce, micro conversions
The core of every paid campaign is conversion tracking. Unless we know exactly which parts of the campaigns work, we can never be sure how our ad spend is working for us.
The most important item to track is telephone calls. You’re in the dark about their source unless you ask the caller how they found you and do you really want to start doing that?
Everything should be tracked and that is the RocketTech way.
Fine Tuning
Location, schedule bid adjustments
There is always room for improvement. After the assessment of your account, we establish tactics to improve the performance of your campaigns and reach your business goals.
At the same time our analysis will always have an eye on making your investment go further.
Clients who are new to online advertising take these steps
Research
Account Setup
Creative Content
Research
Keyword research, competitors, industry
For an effective advertising campaign, analysis of your industry and an understanding of your profession is essential for success. It’s also important to speak the same language as your potential customers, understand their pain points and how they search.
We also take a look at your competitors and assess their online activities along with their brand and services. It helps us position your business in the field and will make you stand out from the rest.
Account Setup
Structure, strategy, ad groups, keywords, tracking on website
Telephone-call tracking is the most important. If your number is on the website how will you know the source of the call? We can help, read more information about Marketing Automation or give us a call on 01329 630096.
Your initial campaign is built according to the analysis and/or audit phases using either historical data or keyword research. Defining and setting up tracking on your website is the most important part of this phase, because eventually, these are the indicators that tell us which of our advertising efforts advance your business goals.
Creative
Copywriting, brief about image ads, video
Having the best, most compelling advert is a goal that is pursued constantly. Either creating completely new ads from scratch or optimising existing adverts, it’s one of our recurring activities and ensures that your message is always relevant to potential customers.
This applies to the extra elements such as the display url, headings, descriptions, images and banners for the display network.
After the Campaign Starts Running
Management, Reporting, Social Advertising, Shopping Feed
Online advertising is all about bidding against your competition. Either one of you will set the pace which makes the management of your online campaigns essential. You can’t switch it on and walk away. You’ll also need to expand into other areas such as Social Media advertising, on get some great images onto the display network, plus if you are in e-commerce a shopping feed straight into Google is essential. And at the end of each month you’ll need a report. Read on and see how RocketTech cover this…
Management
Bidding, Budgeting & Copywriting
Not only is advertising a bidding process it is also a ctime consuming one too. It is possible to run your business’ campaign but at some point you’ll find customers and other pressures eat into your schedule. That is where our expertise can come in handy for you. We’ll take care of your account on a regular basis and make sure that you get the biggest bang for your media budget and report on where the opportunities are.
Reporting
Strategic Documents & Automated Reports
We prefer clarity and transparency. Our most successful customers liaise with us on a regular basis; we like having a tight relationship with them. That relationship is supported by the reports. We will not bog you down with the nitty gritty details, but you will be made aware of the state and direction of the paid campaigns that revolve around your business goals. Our reports are coherent and give you the information you need. Even if you take our automated report package, we will ensure you understand the data your are receiving.
Social Advertising
Creative Brief, Targeting, Management, UTM Tracking & Reporting
Placing adverts on Facebook, Twitter or LinkedIn is a different breed of advertising. Mostly effective for brand awareness campaigns it is an extremely powerful method of making new users familiar with your brand. It needs a higher management time than other platforms plus you must be active on social media to capitalise on the new traffic.
Shopping Feed
Feed Optimisation, Setup, Structure & Bidding
A shopping feed straight into Google Search is mandatory for an e-commerce business. Nothing comes close to it in terms of revenue. One of the most powerful tools in Google’s advertising arsenal, it needs a different management approach and relies on the content and structure of your website.
